Newsjacking for Coaches

You might not be familiar with the term newsjacking but  you’ve seen it in in action. It’s predominantly popular on Twitter and Facebook. David Meerman Scott coined the term in his book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.  When used strategically, newsjacking can rapidly gain fresh interest, traffic and buzz around your brand.
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Interview with Marla Cilley aka FlyLady

The FlyLady
Marla Cilley
aka The FlyLady

Interviewing someone I’ve admired and personally followed for almost 15 years came with a unique set of challenges for me. Marla Cilley (known the world over as The FlyLady) has been interviewed numerous times over the years, all asking similar questions and lauding her brand’s success with hundreds of thousands of homemakers, housewives and women like me who actually enjoy housekeeping, organizing and never having to utter apologies to visitors for having an untidy home. What would make this interview different? How could I reveal something new when it seemed everything’s already been told?
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Why I Only Comment on Blogs That Use Disqus

As many of you who have followed my content for years know, I have frequently reported on the importance of commenting on blogs for building traffic, backlinks and new interest in your own website. Especially for newer sites, this can’t be ignored. No matter how popular you are with friends, family and associates, they are not likely the ones purchasing your services and products. You need real traffic for that. Continue reading “Why I Only Comment on Blogs That Use Disqus”

Drip Campaigns Make a Splash

splashTell the truth. You know that every business, small or large, needs marketing to grow. Even so, you probably aren’t spending a lot of time nurturing your leads. I get it. It can be confusing and time-consuming. You can schedule time every week to handcraft individual emails to keep in touch but as your mailing list grows, that will quickly become impossible to keep up with. Drip campaigns can put some of that lead nurturing on autopilot and keep those interested in your products and services engaged with you. Continue reading “Drip Campaigns Make a Splash”