When it comes to social media I’ve said from the beginning that it’s not necessary to be on every platform, no matter how popular. Besides the time it takes to manage all those accounts, certain social media platforms are more beneficial to particular businesses.
When MySpace was all the rage not too long ago, many of my friends invited me and eventually I gave in and accepted. At the time Nixon Virtual Strategies didn’t exist so I wasn’t using it for anything other than staying in touch with friends and keeping up with what they were doing. It didn’t take long for me (and many others) to discover that MySpace was quickly becoming a band base – a place for artists to showcase their music. I ignored my profile for quite some time until I eventually deleted it and that was that.
And now we have Pinterest. Pinterest is huge on the social media scene now and I admit it has a magazine feel to it that keeps me scrolling endlessly. I have found and shared recipes, DIY home tips, crafting ideas, gardening tips and fashions on Facebook, Twitter and by email. It’s wonderful! So why am I no longer promoting Nixon Virtual Strategies on Pinterest? Because it doesn’t suit my business needs.
If I sold products, Pinterest would absolutely be the place to be. It’s the perfect visual portfolio for clothing and jewelry designers, anyone selling a physical product – something that lends itself to being seen. For me, promoting my blog posts and articles it isn’t necessary. That doesn’t mean you shouldn’t or can’t use it for your business needs. But stop and think about what you’re trying to do before leaning into the “next big thing” because sometimes it just doesn’t align with your goals.
And yes, I absolutely will continue to use Pinterest and you are more than welcome to take a look at my pins. I pin and repin about food, fashion, home office essentials and organization amongst other things. While some of this has nothing to do with business, that’s ok. We’re only people and I don’t mind at all exposing my many dimensions with my friends, fans and followers!
So tell me…why do you pin? Answer in the comments section below.
I welcome your comments! No part of this article may be reproduced in any manner without permission and attribution.