Zombie Accounts – They’ll Haunt You

Zombie AccountsBe afraid. Be very afraid. Dawn of the Dead has nothing on these zombies that I’m talking about today. Remember those apps you tried out and forgot about? How about MySpace – remember that? What about those magazine subscriptions you had to sign in to access so you created yet another account with its own username and password? Those are your zombie accounts. Continue reading “Zombie Accounts – They’ll Haunt You”

You’re an Expert? Prove It on LinkedIn!

I’ve mentioned this several times before but it’s worth mentioning again. I remember reading a study that suggested people are more likely to purchase something they don’t need from someone they like than they are to purchase something they do need from someone they don’t like. In other words, even if you have the best product or service, if people don’t like you they’ll buy it from someone else or do without. For that reason, it’s important to demonstrate that you’re more than what you’re selling. You’re a person, you’re approachable and you care about the people you’re selling to, right? Then get over to LinkedIn Answers on the double! Continue reading “You’re an Expert? Prove It on LinkedIn!”

Social Media 101 – Funnel Then Expand

NVS TipsFrequently, I’ll sit across from a prospect or new client filled with enthusiasm about using social media to build a following and present a brand to the world.  Regardless of the industry, age or knowledge of social media clients such as Twitter, Facebook and even memories of MySpace, the angle initially is always the same.  Everyone wants to be everywhere.  Right now.  Today. Immediately. Continue reading “Social Media 101 – Funnel Then Expand”