Newsjacking for Coaches

You might not be familiar with the term newsjacking but  you’ve seen it in in action. It’s predominantly popular on Twitter and Facebook. David Meerman Scott coined the term in his book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.  When used strategically, newsjacking can rapidly gain fresh interest, traffic and buzz around your brand.
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Zombie Accounts – They’ll Haunt You

Zombie AccountsBe afraid. Be very afraid. Dawn of the Dead has nothing on these zombies that I’m talking about today. Remember those apps you tried out and forgot about? How about MySpace – remember that? What about those magazine subscriptions you had to sign in to access so you created yet another account with its own username and password? Those are your zombie accounts. Continue reading “Zombie Accounts – They’ll Haunt You”

You’re an Expert? Prove It on LinkedIn!

I’ve mentioned this several times before but it’s worth mentioning again. I remember reading a study that suggested people are more likely to purchase something they don’t need from someone they like than they are to purchase something they do need from someone they don’t like. In other words, even if you have the best product or service, if people don’t like you they’ll buy it from someone else or do without. For that reason, it’s important to demonstrate that you’re more than what you’re selling. You’re a person, you’re approachable and you care about the people you’re selling to, right? Then get over to LinkedIn Answers on the double! Continue reading “You’re an Expert? Prove It on LinkedIn!”