Tell the truth. You know that every business, small or large, needs marketing to grow. Even so, you probably aren’t spending a lot of time nurturing your leads. I get it. It can be confusing and time-consuming. You can schedule time every week to handcraft individual emails to keep in touch but as your mailing list grows, that will quickly become impossible to keep up with. Drip campaigns can put some of that lead nurturing on autopilot and keep those interested in your products and services engaged with you.
Don’t know what a drip campaign is? Even though you may not have heard it called that before, you certainly are familiar with them. You probably have some drip campaign emails in your mailbox right now. The friendly emails you often receive right after subscribing to a newsletter or signing up for an email course; those are drip campaigns, often spread out over several weeks, even months, to keep you engaged with the products and services you follow.
Drip campaigns are also very affordable. For example, let’s say you have a mailing list of 200 leads and you want to send them an email a week for two months. With a MailChimp subscription at just $10 per month, you can send your campaigns easily. I hate to sound like a commercial, but that’s less than a cup of coffee a day for a week. You really can’t get much more bang for your business buck than that!
It’s true that word-of-mouth is the best marketing. Many of the clients that have consulted with me for years have been referred to me by other satisfied clients. Still, you can’t scale a business waiting for referrals. Drip campaigns allow you the ability to stay top of mind when leads need your support and products.
Could your business use inexpensive drip campaigns to grow? Indeed! Imagine all you could promote with your own custom campaign. Launching a book? Drumming up interest for holiday sales? Keeping in touch with clients after sales? Educating and nurturing leads? All this and more can be done with a few simple drip campaigns.
And keep this in mind. Having a newsletter alone is not enough to spotlight your business. When leads sign up, they’re allowing you to communicate with them. If you send new content very infrequently, your subscribers are not used to you; there’s little engagement. So give your subscribers something to look forward to. You can often recycle content you’ve already composed in the forms of prior blog posts that new subscribers may not have read. Keep your leads engaged and they’ll be more likely to think of you when they’re ready to purchase what you provide.
Want more information about drip campaigns? Check out What is Drip Marketing? The Complete Guide to Drip Campaigns, Lifecycle Emails and More – Zapier
And when you’re ready to design your own drip campaigns, talk to me. I’d be glad to set up one for you today!
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