Networking – How to Work the Numbers

women-networkingSometimes I come across an article that’s so succinct, smart and useful I have to share it! This is one of those articles from our friends over at The Wake County Women Business Owners Network. I’m not one to get caught up in numbers when I’m networking – it’s just not how I do business. But these tips might just have me rethinking a few things. Read on! Continue reading “Networking – How to Work the Numbers”

You’re an Expert? Prove It on LinkedIn!

I’ve mentioned this several times before but it’s worth mentioning again. I remember reading a study that suggested people are more likely to purchase something they don’t need from someone they like than they are to purchase something they do need from someone they don’t like. In other words, even if you have the best product or service, if people don’t like you they’ll buy it from someone else or do without. For that reason, it’s important to demonstrate that you’re more than what you’re selling. You’re a person, you’re approachable and you care about the people you’re selling to, right? Then get over to LinkedIn Answers on the double! Continue reading “You’re an Expert? Prove It on LinkedIn!”

Public Forums 101 – Debate; Don’t Debase

Fight!I’ve always enjoyed a good debate. I’m talking about elbows to the table, brows wrinkled with thought, finger-pointing and all. Since I have maintained friendships over the years, there is obviously some decorum displayed. Still, I find a good debate to be healthy and I always respect someone who not only has a point and defends it, but can do so with flair as well as passion. Continue reading “Public Forums 101 – Debate; Don’t Debase”

The Perfect (Elevator) Pitch

Aileen Pincus
Aileen Pincus

One of the most important things a businessperson can do — especially an owner or someone who is involved in sales—is learn how to speak about his business to others. Being able to sum up unique aspects of your service or product in a way that excites others should be a fundamental skill. Yet many executives pay little attention to the continuing development of “the elevator pitch” — the quick, succinct summation of what your company makes or does. Continue reading “The Perfect (Elevator) Pitch”