Social Media 101 – Funnel Then Expand

NVS TipsFrequently, I’ll sit across from a prospect or new client filled with enthusiasm about using social media to build a following and present a brand to the world.  Regardless of the industry, age or knowledge of social media clients such as Twitter, Facebook and even memories of MySpace, the angle initially is always the same.  Everyone wants to be everywhere.  Right now.  Today. Immediately. Continue reading “Social Media 101 – Funnel Then Expand”