Aileen’s communications experience spans the fields of journalism, politics and public relations. She has trained senior executives from around the country for one of the nation’s largest public relations firms, Golin/Harris International. Her work in strategy and communications training for Fortune 500 companies included counsel for the pharmaceutical, medical research, banking, automotive, legal, chemical, engineering and technology industries, as well as for political and non-profit groups. Continue reading “Interview with Aileen Pincus”
“Optimizing social media is not an exact science. It’s about using web analytics data to make informed immediate decisions and to formulate long-term strategies”. This is a quote from the book “Social Media Branding in the Age of Obama” by Eric Hamilton. Continue reading “Interview with Eric Hamilton”
I had an interesting exchange last night. While on Twitter I ran into one of the members of Collaborative Women Connect and she, as we all do, cleverly mentioned a post on her site with a link. Cheerfully, I responded, “I will see your tweet and raise you with a comment,” and then invited her to leave a comment for me. Continue reading “Why Don’t We Comment On Blogs?”
One of the most important things a businessperson can do — especially an owner or someone who is involved in sales—is learn how to speak about his business to others. Being able to sum up unique aspects of your service or product in a way that excites others should be a fundamental skill. Yet many executives pay little attention to the continuing development of “the elevator pitch” — the quick, succinct summation of what your company makes or does. Continue reading “The Perfect (Elevator) Pitch”
Hosted by Dr. Andrew T. Carr with co-producer Patricia Nixon, author of ForbesWoman’s article, Are You Networking Or Self-Promoting? two of America’s preeminent networkers, Andrea Nierenberg, author of Nonstop Networking, Million Dollar Network and Savvy Networking and George C. Fraser, author of Success Runs in Our Race and Click discuss successful strategies for sophisticated networking. Listen in and hone your skills!
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