Why Don't We Comment On Blogs?
| In Networking, General | 38 feedbacks »
I had an interesting exchange last night. While on Twitter I ran into one of the members of Collaborative Women Connect and she, as we all do, cleverly mentioned a post on her site with a link. Cheerfully, I responded, "I will see your tweet and raise you with a comment," and then invited her to leave a comment for me. It was a short, simple exchange, pleasant and fun and that was it.
But it leads me to ask, why is it we are so hesitant to post comments to blogs and sites even as we're looking for comments for our own? I admit it's rare that I comment on blogs. Even before I had a site of my own I would gladly post comments to others' but only if it was something that really, really, really stimulated me to do so whether or not I knew the owner. And never would I merely post, "Great article!" I almost feel like that's an insult to the poster. Not that everyone needs to be verbose but I'd rather have no comments than a bunch of comments that don't clearly indicate the reader actually read what I took the time to write. I also believe other readers like myself may suspect those lazy comments are left by friends and family. Still, others may feel any comment's better than none.
(Continuation . . .)
What perplexes me even further is that many will take the time to send a personal message expressing kudos rather than posting the same kudos right on the site. Of course, that's appreciated, too, but I often end up taking the time to respond to those individuals asking them to say what they said to me on the site.I'm thinking there must be some psychology behind this because, again, even though we all want comments for our own sites, it's unlikely we'll leave any for others. Is it that we're just too busy promoting ourselves that we won't promote others? Or is that our attention spans are diminishing? We're probably quicker to click a button to vote than read an article and then write something, too.
Now here's something I find even more interesting. Do you remember my old blog on BlogSpot? Probably not; I quickly outgrew it and moved to my own domain. Still, I have 57 comments on one particular post. But I worked my butt off to get them. I'd posted it on LinkedIn initially and got tons of responses throughout the groups I'd posted it in. So, I asked those members if they'd simply cut and paste the comments they'd already generously left. Now out of the hundreds (plural!) of comments left on LinkedIn, all the members individually contacted, I reaped 57 comments. I appealed to those I asked to leave comments by suggesting it serves us both well. Those who leave comments get to leave links to their sites so it stands to reason they just might get some traffic themselves. It was an interesting exercise and I definitely don't regret it, but I certainly don't have the time nor the patience to do that for every single post, although a mere 50 comments for each post would look darned good. Although I do plan to contact each one of those members again individually to invite them over to the new site, that's a job in itself, but I digress.
Those of you who have blogs, let's talk about comments, even your reasons for leaving or not leaving comments for others. Clearly this is a code many are trying to break and with all the time we spend marketing our blogs and websites, this seems to be the missing link.
I've considered turning off the comments altogether as the traffic is consistent just few comments.
We've all heard the phrase, "No one wants to eat in an empty restaurant." Sometimes all it takes is a few comments from others to stimulate more to follow suit.
Is this just a side-effect of our desire for instant gratification? Are we more likely to use or even pay for an automated service that promises to increase traffic (hoping it will lead to comments) than we are to actually leave a simple comment for someone else and just ask that they do the same? Could it be we think networking is more about empire-building than just joining in the conversation?
*Don't treat this discussion like a blog ~ please comment.* Wink!
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38 comments
Also, some blogs just don't offer the kind of information that will elicit a good response.
This is a great discussion and congrats Patricia on going worldwide!
Chris
http://www.waggyspettipsandtales.com
I try to follow a few blogs daily and/or sign up via email for their posts. I then read and comment (a valuable comment) on them. This not only helps them, but I usually learn something in the process. If the blog is a dofollow, then I also get some link juice back to my own blog.
Not that I'm self-centered, I'd leave a comment regardless of wheather I got a backlink or not.
I think to stop the spam there are 3 things you should do daily, (1) Review your comment logs. Delete all spam (and I consider a link only to someone elses site spam) AND all "good post" comments. (2) Create a page and describe your comment policy. This way everyone knows what to expect from commenting on your site. (3) Reply on every comment left. This will make the user more comfortable to come back and comment again, but also show other possible commentors that your blog is an engaging and friendly one.
I have seen research where if you consistently comment on other blogs you will find traffic. I know that I have found other interesting blogs because of either the comments left by another blogger, or by me "bumping" into a commentor on one blog after another.
If you have a following, and it sounds like you do, what about a short sweet (bcc) email/newsletter explaining the benefits of commenting on blogs. Maybe they don't blog or blog often enough to know the values of comments.
Have you tried asking another blogger or two that has a good following to plug you, link to you, or stumble you (my best responses came from someone else stumbling me)?
Another great area is to find a blog club. Bloggers know the value of comments and this should help get you a few comments and maybe that will open the door for others to feel more comfortable in leaving comments.
And the rest, it just takes time.
Some how I wonder if it is the "group" relationship we have with you (others) that makes it simpler to write here rather than out on a blog. Here there is a unity, cathartic, therapeutic interaction in response that I experience when I reply here to your posts. It's engaging some how - a fellowship, belonging in some way?
Maybe all the extra time to go out to blogs vs using group sites. Are we lazy no, we just have tons of stuff on our plates and this is easy to post where everyone in the group can read in summary topics of interest at a glance.
It has made bright intelligent people accessible to one another. There has been nothing better since email was invented :-) I really enjoy reading all your comments and perspectives and Patrica your extraordinary writing prose. You are thoughtful, genuine and crack me up.
I believe that blogs however engage those outside of other groups and they may find they want to join those groups for more in-depth discussions. It's a good way to attract more group discussion too by putting topics inside the group on your blog.
Melissa
Just sayin, good gracious, if you're going to take the time to actually read the post all the way to the end and then DON'T leave a comment...that is like showing up on someone's doorstep, knock, politely wait and then JET when they open the door!
How many people do you think would leave a comment if they knew for sure that everyone could tell they had been there?!? Hmmm? I think there would be a lot more people leaving comments, and good, solid, valuable and honest comments at that.
I could be a commenter, sort of like a welcomer at Wal-Mart and get paid for it. How cool would that be? I might need to check into that.
We all know how valuable comments to our blogs are. It is something I value and truly appreciate those that take the time to do that. It goes back to one of my favorite sayings: "what goes around comes around!"
Great topic Patricia!
Deb :)
You always end up picking the right topics at the right time to shake people's inertia. Personally the reason why I would not leave a comment on a blog site is for the fear of making contacts with the wrong person. I only leave comments where I feel I can trust that person. Call it the gut feeling or whatever but that's how I am.
I used to blog a lot initially and got tremendous spam messages, few of the comments were made without actually reading the blog so I just stopped expecting comments. Of course that does not deter me from leaving my comments (you know me ;)).
..Just kidding. I started my own blog relatively recently (I have six posts) and am obsessing over my stats, as anyone who uses Wordpress probably does. But moving on to the comments question, I too have received very interesting private replies from people and subsequently had to ask them to "go public". In one case, the person in question emailed me back to say that I could certainly use what he'd emailed me but did not want to post anything himself because he [quote] "didn't want to enter the blogosphere because it's a slippery slope [he] wants to avoid."
On the flip side, of course, there are people who feel the need to comment in the most vile or stupid manner possible, especially when the original article is about a celebrity. There is name calling, there is bigotry and there is what amounts to slander available to read in many comments sections. Why is that deemed to be acceptable? And if it's not acceptable (which it isn't) why is it allowed? Go on YouTube and look at the comments under any video. You'll only need to scroll down once or twice to find something bileous and offensive.
So yes, I absolutely think you're right - we do need to comment more (especially us self-obsessed bloggers!) but we need to NOT hide behind the safety of the anonymity afforded us on the internet as an excuse to comment offensively or inappropriately. Bottom line: if you wouldn't say it to someone's face, don't say it at all.
Oh, and please look at my blog. And if you don't leave a comment, boy, will there be trouble!
http://icouldntcareerless.wordpress.com/2010/01/30/post-6-monstrous-waste-of-time-com/
I had a mind shift while reading the various responses to this discussion so far and after reading the two links that Heidi provided (great stuff – thanks!). Dawns on me that it is a disservice to follow a blog and never let the author know that you value their blog.
We’ve had a blog for about 8 months and have never had a comment, but I know we get traffic. Perhaps I’ve been attracting like minded souls that read and move on. Think I’ll do a little experiment and try commenting on other blogs a couple of times a week and see what happens.
Great discussion! What I get most of all is something you mentioned--people contact me personally all the time about my blogs, but rarely comment on the site. Hm!
But I think Melissa has a great point--it's so much quicker to read group discussions and comment than go to individual blogs and do so.
This is most likely a symptom of our 'connected' life now, where we're clicking through so quickly on the net . . .
To me, this is much worse than people not posting comments. Why do people NOT retweet good tweets? If you create a blog entry that is good, and you or someone else tweets it, and people tweet you and TELL you it is good, don't they realize that it would be far more productive for you if they would retweet it to their followers?
Much of what I write is nature and wildlife related. I create posts that are all about the value of organizations such as National Wildlife Federation, PBS, the National Parks Systems, Audubon. I get direct messages from members of those groups complimenting me on the blog post but the posts are almost NEVER retweeted. I am completely baffled by this. Any ideas?
I have to ask, why is it that you need comments to your blog? From your posts above one might believe it's an ego thing. I suspect that is not it, so can you explain - why do you blog, and why do you have an expectation that a blog become a conversation? Don't we have enough other vehicles for that kind of back and forth?
I would like to challenge all participated of this discussion for the next week to comment on more blogs each day and see how it changes their cyber endeavors. They won’t be disappointed!
I'll admit I don't leave comments as often as I probably should.
Usually if I see someone's already posted the same comment I had intended to make, I just don't want to repeat an idea that's been presented... other than the occasional "I agree."
However, after having read this, I'm going to make an effort to comment -- especially if the comments section is empty.
Again -- Great post!
Thanks Patricia - this was a good topic.
One of the interesting things about this challenge is that it has caused me to re-think the frequency and time of day that I’m looking at blogs. I used to have two 1 hour time slots on my calendar each week to just read blogs. Now I find I enjoy taking a little side trip a couple of times a day - just 15 minutes here or there to explore and comment if I feel like it. I find I’m enjoying the break in my work day and I’m having more fun with checking out blogs.
I haven’t noticed any reciprocal posts yet, but I’m not worried about it. Time will tell if there’s a business impact or valuable networking that results. I think the real value so far of this challenge has been incorporating blog visits into my day and enjoying it.
Blogs like this (where I can simply provide my contact info easily and without creating a "profile") will typically get a comment from me if there's something I feel I can add to the posting (either answer a question, add some validation to their points or dispute some of their points). However; those that require I jump through hoops to comment have to either really strike a nerve or be of strong business value to me.
I have a number of people who use my blog for education about software licensing and yet over the years have only received a handful of comments (but I have to have moderation turned on or you'd get all sorts of comments in the form of links to sites advertising things that probably aren't humanly possible let alone legal).
Great posting and great discussion!
As a side note...the number of times your spam guard has sent me back to edit my message for potential spam might be another reason! Don't frustrate people when they're trying to help!
Swati is worried that leaving a comment will result in “making contacts with the wrong person.” That’s such an interesting statement, it’s worth an entire blog topic on its own.
In my experience, once you get away from YouTube and into real blogging, vile comments involving bigotry, slander, an offensive behavior almost always come from folks who have a religious/political subtext. I’m sorry if that viewpoint offends anyone, but that’s what I’ve noticed. The nasty crap that is expressed out there in the name of “religion” is astonishing.
I agree with LaRoy who thinks that most blog readers do not fully understand the benefit of commenting on the blogs they read. Linda-Ross is right on the money with her comment that it is a disservice to follow a blog and never let the author know that you value their blog.
I disagree with CJ, however. I never reply on every comment left on my site. I have dealt with other bloggers who do this and, frankly, I hate it. It “wierds” me out. I feel like Big Brother is watching me. I occasionally reply to a comment on my blog but it is a rarity. I very much appreciate comments, but I feel that if someone wants to have a running conversation with me, they usually do it in a private reply.
Speaking of people who are wrong: Pat, lots of people DO care about what you think about what they think. It’s called conversation and if nobody ever had a different viewpoint how would we ever have a productive dialogue that produces progress? Of course, I could be wrong. (And by the way, the world is flat, the Jews should leave “Palestine,” and there is no such thing as global warming.)
Kate, it is better to give than to receive. And in the spirit of your comment (and Carol’s comment and LaRoy’s challenge), I am now going to take the time to go to the blog of every single person who has made a comment here, read your blog and make a comment. You might not necessarily like my comment, but I promise that it will be heartfelt and won’t involve any religious vitriol.
It will be time consuming, but it will avoid doing any actual work which (surprise!) is the topic of MY latest blog, “How to Avoid Doing Anything.” It’s at BizBitchBlog.blogspot which, interesting, this blog site will not allow me to post either in the body of this e-mail or in the displayed website. If you can find me, let’s see if Deb is right and see if “what goes around comes around.”
P.S. Carol, I agree. :)
One thing I do try to remember to do is to leave positive comments when I see a well-written article or post. People in general are more drawn to leave comments when they disagree, so the poster may be left with the feeling that most people hated the article or disagreed with him or her.
I don't, however, leave a simple, "Good post" type of comment because that's what spammers do. If I got a comment like that, I'd wonder if the person even read the article. I try to add at least a little detail, like, "What a well-written post--very witty. I especially liked point number seven."
I'm going to visit some of the blogs posted here and make some comments!
I would love to not have to approve each comment; it is a job in itself. For every 2 or 3 REAL comments I get, there are 10 or more spam comments so no matter how it goes, someone will be displeased, including me. That's just the way it goes.
I appreciate your comments.
So far, I have 2 new comments on my blog. As I said before, let’s see if Deb is right and “what goes around comes around.”
Congrats on going global, LOL see what a little optimism can do. So I thought I'd take your suggestion and copy my comment from your original post:
Hi Patricia,
Your discussion caught my attention enough to read the entire post as well as add a comment * Wink!
I personally do not have a site where I write blogs so I can't speak to that extent, however I do have a couple blogs that I've created merely sharing information. A lot are articles I may come across or more often than not re-posts from bloggers who use the Add This or Share This widgets to promote their blogs? I think having that option available as a tool to promote your sites/blogs cand bring traffic back? I've found there are so, so many blogs and sites out there where you have to register in order to comment and that sometimes causes people to not leave comments. It brings a lot of traffic to your inbox, some of which you'd like updates to follow and others not so much. But since you registered to comment then you'd either have to remove yourself from the subscription or empty all the unwanted updates almost daily. I happen to be in that category but truly do not mind especially if the blogs are making and keeping relevant information that you may have never seen or heard of before.
I enjoy having the resources so accessible and diverse, you can find blogs/sites on just about any topic you choose or business after business marketing their products which for some can be prosperous?
Sharon
A difficult conundrum and one which raised a lot of comments :)
As someone relatively new to blogging (6 months) it is something I've tussled with too! And this despite my site being designed for women to share what they have overcome, how they found their inspiration or passion and praise for their mentors.
I think one answer is fear, both of being trapped in the endless sign up routines but also and maybe more importantly of seeming ill-informed, especially where the writer is particularly eloquent or impassioned. I have received a number of satisfying comments on my site and, a LOT of spam. I've also received a number of well wishers comment with "good job", "nice try" etc., and while not wanting to diminish those in any way I look forward to when people will feel free to share their experience as well as their response to the experiences shared.
In conversation I was always told if you want to draw people out leave an open question ~ like "why don't we comment on blogs?". In writing maybe the content needs to be more contentious or defamatory. Heather of "Dooce" fame doesn't seem to have an issue getting comments although with all of the hateful replies she gets maybe I'll skip that idea.
I'll look forward to reading your next thought provoking article.
Thank you for raising the issue, your article and the comments you successfully elicited are thought provoking and provided much mind broadening. As a Brit too (although living in the US) I will toast you with my cup of tea and say without irony.. Cheers!
What a great topic to help people get into the habit of commenting. I would like to suggest that there is a whole population of readers out there who don't understand the etiquette or culture of blogs, and don't realize the value of engaging in this "online conversation" as it were.
As a career coach, I work with job seekers and career changers, and while I strongly encourage my clients to start a blog based on their interests or expertise, that is not the most comfortable path for everyone. I suggest that commenting on others' blogs is a great way to increase ones comfort level for this type of online exposure.
But it also has other tremendous value. A colleague of mine, Chris Bruhl, CEO of the Fairfield County Business Council coined the term "Knowledge-Powered Networking". What better way to network with others than through the knowledge that they are sharing with you.
Yes, there may be value for the blogger who receives lots of comments, but the ROI goes both ways. I often share a story of how one of my comments on a blog, was picked up by a job seeker, on a blog aggregator. As a result of the comments I made, he sought me out for career coaching. After that, I taught him how to make the most of Linkedin, including the commenting process and leading to his comments being picked up and him being quoted on an online computer magazine, with a direct link back to his LinkedIn profile.
Wherever it may be, it's definitely a practice that more people should learn to do effectively. Thanks for the prompting!
It seems to me that "counting" the comments on a blog post is like counting the number of volumes a best seller sold. Or counting the number of comments sent to a newspaper when an Op-Ed piece was published. Or tracking the number of TV viewers. This used to make us take notice. Because the amount of information (or opinion) was limited by the number of pages a newspaper could print, or the number of hours and channels TV stations could transmit. This limitation has completely disappeared and it seems like we need to figure out how to change our ways of writing, our core messages and even the quality of our writing. No change factor, from as recent as Martin Luther King Jr. to Moses in biblical times was a populist. If you extrapolate, Jesus would have 12 blog comments. Most would be pretty boring, simply relating travels and conversations with rogue groups.
It is interesting that today's respected Internet "bloggers" are not really after "comments" as much as after getting an important message across. US politicians are saying that "bloggers are ruining their ability to pass laws as they have in the past"... they are saying that bloggers are "sneaking out insider information" so US citizens are aware of the deals law makers are making behind closed doors. Iranian YouTube phone video taping election protest posters are certainly not worried about how many people "comment" or "distribute" their message. They are worried about the quality and immediacy of the message. Notice how in both cases once the news is out and verified the "surprise" factor completely disappear.
Out of these discussions (here and in the mainstream media) I take that maybe we will not be the people who can imagine long term changes. We may not be able to imagine what is next for us. Gutenberg enabled a revolution in thought unimagined by both leaders (that time kings and the aristocracy) and the small surf. At that time, no low level person imagined that he could voice his opinion and change the world. I am sure that the idea of books from entertainment to politics did not worry kings and armies until well after Cervantes published Don Quixote just fifty years after Gutenberg's first press went into production.
Just stick around, we are in for a wild ride... curious that there is a blogging platform called "movable type" ~ apparently someone out there get's the change in how we communicate vis-a-vie what happened so long ago. Nice blog, visit mine, Real Life in Tel Aviv http://bit.ly/h0X7w.
Good luck with building your business and we just may cross paths on this discussion and others along the way!
Patricia
I hope this is not exactly what you write - there are plenty of spambots that spew out messages like that, without actually mentioning the content of the post. I delete them.
Comments are an important part of a blog, and the way you moderate them helps set the tone of your blog - which controls the type of audience it builds up.
My problem is that I've been lazy, so I don't get as many readers as I could (and, in my opinion, should get, of course). With Patricia's admonitions ringing in my ears, I'll try to improve.
I agree with you wholeheartedly. The best thing to do is to mention something specific that resonated with you. I know we're often in a hurry these days and figure it's best to say something than nothing at all. But even something as small as the time you take to show you've actually read the content you're commenting on is in your favor.
Can it be that many of us grew up reading the newspaper and only commented if something really got under our skin (such as an editorial)? Can it be a Gen X, Y vs. the Boomer thing? Maybe people don't like leaving their names and email addresses in order to leave a comment....I have no idea.
I would welcome the "great advice" cryptic comment on a blog entry.
Nancy
There's an old saying about the more you give the more you shall...
Another thing too. Most blogs are set to "no follow" so people thinking that they are commenting just to get more back links are sadly mistaken. Unless the blog is set to "do follow", they won't get any back links. That's why I comment on quality posts rather than just commenting.
I was taught (on the Social Networking Coaching Club bootcamp)that commenting is as important as, if not more important than, blogging for SEO.However, now I'm in the habit I enjoy it. Comment and reply to comments everyone I say.
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