How to Blog Every Week (Eventually)

Don’t we all start out with the best of intentions and excitement? We get our websites up, create a blog and plan to share our voices with the world. Next thing you know, our blogs haven’t been updated in months and it’s a chore just getting started again. If professional bloggers suffer writers block, it’s no surprise everyone else does, too. And how do you keep up with a blog when you’re so busy working, planning, marketing, networking and doing all the other things growing a business encompasses? You almost need another you, right?

As of 2013, I’m proud to say I’ve stuck to my commitment to update my blog on a regular basis and I don’t mind admitting, it isn’t always easy. There are times when I sit at my desk with pen in hand or staring at my screen and can’t string a sentence together to save my life. But then there are other times when the words and topics come so fast and furious that I can’t write or type quickly enough to keep up.

That, my friend, is the key. It’s all about flow.

Today is February 14th, 2013. No, you didn’t misread that. The date of this blog post isn’t February 14th, but that’s when it was written. It’s cold and wet outside and it’s just past midnight. This article won’t be posted until sometime in March, maybe April, because right now, I’m in that state of flow. Tonight alone I’ve drafted and saved 6 articles. Six. If I’m posting every other week at minimum, that sets me up pretty nicely for the next several weeks. It also keeps the pressure off when I’ve got deadlines to meet or my brain freezes and I can’t write at all. And, of course, I can always swap scheduled posting dates if a hot topic worth immediate commentary comes across my desk.

The point here is simply that you shouldn’t be forcing yourself to work to a rhythm that doesn’t naturally fit your work style; instead, adapt a work style that fits your rhythm.

Once you do find your rhythm, it is imperative that you get down to the business of blogging on a regular basis. There are many arguments out there about frequency – some say every week is optimal while others say twice a month is just fine. No matter which argument you favor, if you get caught up in the metrics it will drive you crazy. The real bottom line is that if you don’t have regular, fresh content on your site, your audience has no reason to return and/or share it with others.

Some think that because their mailing lists are relatively small, it doesn’t make that much of a difference. Well, Google doesn’t really care about those subscribers – Google cares about content and visits. And remember, too, that just because you don’t SEE subscribers doesn’t mean they are not keeping up with your content via RSS. Even though I may not have thousands of subscribers yet, I write as if I do.

What’s your call to action here? Stop fighting it. Don’t ignore blogging altogether but when you’ve been inspired by a thought, or something you read, or a call you just had, or the show you saw on TV or… You get the point. When the thoughts are just pouring from your mind, write. Write then. Drop those thoughts into drafts and set a reminder in Outlook to revisit them later in the week. If you’re one of my lucky clients, shoot me those rough drafts so we can develop them into web-ready articles.

If you’ve got 8 minutes to spare, kick back and enjoy this short video from Problogger’s Darren Rowse – Building Blogs is Like Building Muscles. Then get back to work, but don’t forget your blog!

What’s keeping you from blogging more frequently? Let’s talk about it.


I welcome your comments! No part of this article may be reproduced in any manner without permission and attribution.

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  • Millicent Yvonne Wedderburn

    Great article! I get what you’re saying.
    Many years ago, when blogging was in its infancy, I made my foray into it, thinking, how hard can this be? Boy, was I wrong! I could write on topics and then become obsessive in editing and re-editing whatever I’d written that by the time I’d finished, it was no longer close to what it originally started as. And, I couldn’t publish because I didn’t feel that what I’d done was ready. I eventually just stopped totally from sheer frustration. I know that part of the issue is that I’m a perfectionist. Is that an ODC disorder, do you think? LOL Joking aside, the point/question I’m getting at is, how do you decide when a blog entry is finished, editing and all?

    • Funny, Millicent. Maybe this isn’t the place to say it, but you know me. I, too, am a perfectionist. I mean the *real* definition. An old boss called me into his office years ago when I was an Administrative Assistant and said, “You’re like me. You’re a perfectionist.” I was all proud and then he said, “I’m not saying that’s a good thing.” As I discovered through him (and then following up with some research and reading) people use that term way wrong. True perfectionists have a hard time completing things; it’s just never, ever, ever good enough. That’s what he’d noticed in me. I could do anything I said I could; but I spent so much time checking facts and wanting to improve that I was always just seconds before the deadline. He appreciated my passion and dedication, but he recognized the same hesitation I had to finish that he lived with and learned to tame.

      So I fall into that area that you do, where I write, edit, rewrite, rethink, consider another subject, go back…it’s dizzying. And that’s how my very first blog ended – just like you I got frustrated with trying to keep up with the schedule I’d set for myself and just let it go.

      That’s why I now go with my own ebbs and flows. When I’m in manic mode, I just write and let it flow. Sometimes that turns out to be 4 articles in an evening that I finish up later. So I have something in the queue when nothing comes to mind. And how do I decide when it’s done? The good thing is blog posts do have a limited length – it’s not a novel. Not all adhere to a *specific* word length, but I generally keep mine all about the same length. That greatly helps to harness my *analysis paralysis* – that and knowing it’s part of the bigger picture. My business. I can’t tell a client or prospect that I’m disciplined if I don’t demonstrate it.

      • Millicent Yvonne Wedderburn

        LOL … Thank you, kindred spirit. You state it exactly and thanks for the advice. I’ll tame the beast. (See, even here, I had to rewrite it to take out “try to”. lol).

  • Yeah, I like Darren Rowse. He’s great at vlogging (video blogging).

  • You are very welcome. And keep in mind, just because you begin a draft, it can always end up becoming something else. Sometimes as I do research for a topic, a draft starts out being slanted one way and in the end is either dismissed altogether or takes on a whole new angle. Just pour it out when it comes to you and let it marinate. Some of my best thoughts for a topic develop over time, not when I’m racing the calendar to get something posted.

  • Kira Likhterova

    Thank you so much for your article. I have a question. If my recent blog keeps getting attention from new people – does it mean that I can slow down and miss one or two posts? Or for SEO it doesn’t matter if your post (one of) is successful and it still expects you to blog every week or every 3-4 days otherwise it can punish you? 🙂

    • Kira, that’s the magic question that everyone has a different answer for. In general, my opinion is not to write just for the sake of writing. I’m not going to post 3 or 4 times a week as a personal challenge if I don’t think I’m saying something valuable and worthwhile to those that follow me. One of the best answers I’ve found online is here: http://www.convurgency.com/blog/myth-how-often-should-we-blog-for-seo.html. Take a look but in short, it asks two questions that I always consider. What is your industry and how often can you write meaningful content that appeals to your industry? Because I am a Virtual Assistant I have a wide range of topics to write about at any time, from reviews of applications I use for and with my clients to SEO, blogging, branding, etc. In my case, my goal has never been to blog on a weekly basis as I find bi-weekly is just right for me. That’s about 24 posts a year and that’s pretty good considering I recycle my content throughout the year via social media so this same post may be getting comments for weeks, months and even a year or more down the road.

      I hope that answers your questions pretty well and gives you some food for thought. Let me know if I can expand further, Kira.

  • Wonderful reminder about consistency when it comes to our blog, Patricia!

    You’ve inspired me!

    Cathy

  • I have been wanting to start a blog for months now, but I have so much
    going on I didn’t know how I would have the time. Thank you for your
    tips Patricia! This certainly helps!

    • Look at you, commenting and all! LOL! Thank you, Dee, for your comment. Initially, it is sometimes hard to get starting with blogging regularly, but there are good ideas everywhere. Just start – from wherever you are, just start. Once you get in the habit of writing content, you’ll be surprised how easy it is to keep up with it.

  • Write4Yu2

    This is a great video and just want I needed to get started. Thank you!

  • thanks for featuring my video – forgot I recorded that one! 🙂

    • We fans do dig up some good ones. I find your content very valuable and I’m glad to share it!