Don’t we all start out with the best of intentions and excitement? We get our websites up, create a blog and plan to share our voices with the world. Next thing you know, our blogs haven’t been updated in months and it’s a chore just getting started again. If professional bloggers suffer writers block, it’s no surprise everyone else does, too. And how do you keep up with a blog when you’re so busy working, planning, marketing, networking and doing all the other things growing a business encompasses? You almost need another you, right?
As of 2013, I’m proud to say I’ve stuck to my commitment to update my blog on a regular basis and I don’t mind admitting, it isn’t always easy. There are times when I sit at my desk with pen in hand or staring at my screen and can’t string a sentence together to save my life. But then there are other times when the words and topics come so fast and furious that I can’t write or type quickly enough to keep up.
That, my friend, is the key. It’s all about flow.
Today is February 14th, 2013. No, you didn’t misread that. The date of this blog post isn’t February 14th, but that’s when it was written. It’s cold and wet outside and it’s just past midnight. This article won’t be posted until sometime in March, maybe April, because right now, I’m in that state of flow. Tonight alone I’ve drafted and saved 6 articles. Six. If I’m posting every other week at minimum, that sets me up pretty nicely for the next several weeks. It also keeps the pressure off when I’ve got deadlines to meet or my brain freezes and I can’t write at all. And, of course, I can always swap scheduled posting dates if a hot topic worth immediate commentary comes across my desk.
The point here is simply that you shouldn’t be forcing yourself to work to a rhythm that doesn’t naturally fit your work style; instead, adapt a work style that fits your rhythm.
Once you do find your rhythm, it is imperative that you get down to the business of blogging on a regular basis. There are many arguments out there about frequency – some say every week is optimal while others say twice a month is just fine. No matter which argument you favor, if you get caught up in the metrics it will drive you crazy. The real bottom line is that if you don’t have regular, fresh content on your site, your audience has no reason to return and/or share it with others.
Some think that because their mailing lists are relatively small, it doesn’t make that much of a difference. Well, Google doesn’t really care about those subscribers – Google cares about content and visits. And remember, too, that just because you don’t SEE subscribers doesn’t mean they are not keeping up with your content via RSS. Even though I may not have thousands of subscribers yet, I write as if I do.
What’s your call to action here? Stop fighting it. Don’t ignore blogging altogether but when you’ve been inspired by a thought, or something you read, or a call you just had, or the show you saw on TV or… You get the point. When the thoughts are just pouring from your mind, write. Write then. Drop those thoughts into drafts and set a reminder in Outlook to revisit them later in the week. If you’re one of my lucky clients, shoot me those rough drafts so we can develop them into web-ready articles.
If you’ve got 8 minutes to spare, kick back and enjoy this short video from Problogger’s Darren Rowse – Building Blogs is Like Building Muscles. Then get back to work, but don’t forget your blog!
What’s keeping you from blogging more frequently? Let’s talk about it. I welcome your comments! No part of this article may be reproduced in any manner without permission and attribution.
I welcome your comments! No part of this article may be reproduced in any manner without permission and attribution.